Get great discounts
Not just a simple sale can give you great discounts, with the proper usage of your coupons you will be able to realize that you can even save more money as well. The good thing about coupon is you do not actually have to pay your item for its full price, you will always save a bit. In the bigger picture, you will realize you save more when you use coupons. Coupons deals now have a lot of coupons to help you save while not really having to change so much.
The key is in the strategy
See, couponing is all about the game plan, about finding out what type of strategy works for you. This can be arranged depending on your needs or depending on the store you plan to go to. Though it can take a lot of work to go grocery shopping and then couponing, the results are definitely worth every effort you put into it.
Now, if you are asking about when the right time to start couponing is: the answer is now. You should start as soon as you are aware that it exists. You should definitely start when you are inspired to do so as well.